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Thursday, January 8, 2009
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Communicate at the "right" level

When you need to communicate information, the onus is upon you to make it at the right level for the receiver. To do otherwise does a disservice to the receiver.

Examples:

- Talking to a Cxx person, their interests are business oriented (generally costs, profits, initiatives, and so on). Information you present to them needs to be at that level. If there is some action you need from them, you need to clearly present alternatives, pros/cons, costs of doing/not doing said action. This is the right level for senior managers.

- If you are presenting to us techies, you need an overview to place things in context, but you'll need far more details about the particular item being discussed. Those who have to handle the details of an action need the details.

If you speak or present over or under the right level for the person/group receiving the message, the problem lies with you the presenter not with those receiving the information. Your goal should be to communicate, not to show off your technical prowess. By communicating at the "right" level, you will get far more of your ideas put into the business than if you ignore the needs of those hearing your message.

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