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Gartner Group Gaffs and Web 2.0 Techno-Hype

Gartner Group Gaffs and Web 2.0 Techno-Hype

The renowned Gartner Group's latest Hype Cycle report places "Web 2.0" in a "Trough of Disillusionment":

http://tinyurl.com/6ycvs8

But for a few good chuckles, I suggest you Google the following and browse the first 20-30 listings:

failures Gartner Group
warnings Gartner Group
Gartner Group expects
Gartner Group predicts

As for "Web 2.0?, like so many tech articles posted since Tim O'Reilly (or was it Dale Dougherty?) first coined the term in 2004 (or was it 2005?), this one references "Web 2.0" as if it were something tangible--or at least a concept with clear, concise definition. It is not. In 2006, Web founder Sir Tim Berners-Lee sagely observed that "nobody knows what it means":

http://tinyurl.com/y6ewzy

In 2007, Michael Wesch put together this video that supposedly "explains what Web 2.0 really is about":

http://tinyurl.com/6pdz2q

It is a cool video. But the message is all about XML and how it can be used to separate form and content. There was no mention of CSS and XHTML, but no matter. I was writing XML parsers in the '90s, and XHTML/CSS web design pre-dates "Web 2.0" as well.

And now in 2008, the most honest thing we can say is that "Web 2.0" means whatever the techno-marketeer (ab)using it wants it to mean. Otherwise, why would intelligent people like Isaac O'Bannon still be writing articles asking "What is Web 2.0?":

http://tinyurl.com/5solok

And, why would McKinsey's just-released best-of-breed report entitled "Building the Web 2.0 Enterprise" ...

http://tinyurl.com/6sxls7

... include no attempt at defining the term other than to list the "Web 2.0 Tools" that comprise or enable it? And even there, the chief ingredient is identified only as "Web Services", adding more mystery to the mix as one ethereal term is offered up to explain another.

As originated in an Onstartups.com website design posting...

http://tinyurl.com/576sgs

... "Web 2.0" is like pornography: Nobody has defined it; you just have to know it when you see it.

Bruce Arnold, Web Design Miami Florida
http://www.PervasivePersuasion.com

Click to read the article this is in response to.

Gartner Hype: the best PR money can buy

0

Really, who cares what Gartner says? They're paid mercenaries who sell their services, and recommendations to the highest bidder.

Seriously, Gartner charges huge dollars to create markets and then demands their service fees to promote these mostly over-blown technology crutches.

The Top Technologies to watch are almost exclusively Venture Capital backed and aimed at the Fortune 1000...because it's the only way the vultures can monetize their investments. Gartner plays the techno-pimp, ergo "Top to watch lists" because they covet those VC dollars being spent on them rather than someone else.

Gartner Hype: the best PR money can buy

0

Really, who cares what Gartner says? They're paid mercenaries who sell their services, and recommendations to the highest bidder.

Seriously, Gartner charges huge dollars to create markets and then demands their service fees to promote these mostly over-blown technology crutches.

The Top Technologies to watch are almost exclusively Venture Capital backed and aimed at the Fortune 1000...because it's the only way the vultures can monetize their investments. Gartner plays the techno-pimp, ergo "Top to watch lists" because they covet those VC dollars being spent on them rather than someone else.

Video Telepresence - Cheaper Systems now available in market

0

There are PC based Web 2.0 Collaboration products available in the market. The cost is only but a fraction of the larger more expensive conferencing rooms. One such company worth looking at is Envivo Communications. www.envivocom.com very impressive solutions.

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