Control. It’s something humans gravitate toward in all walks of life. We want control of our finances, our kids, our relationships, our success, our futures. The list goes on.
To what extent do you want control of what you can access in cyberspace? Or, another way to look at it: To what extent do you want someone else to control what you access? And yet a third way to look at it: To what extent do you want to control what someone else accesses?
I’m sure your answers vary, but they probably all come back to you being the controller (whether it’s controlling what you access or what someone else accesses).
If you’re managing a large network or the applications that it carries, you may refer to this control as “policy.” Policy-based management has significant pent-up demand. Every time a vendor provides some sort of policy-based control, the demands extend that much further out.
What do I mean by policy-based control or management? Basically, IT can control, based on pre-established settings (or policies) what employees can access, how, and at what speeds. They can do this in a variety of ways: IT folks can prevent access to certain Web application categories (think porn or gambling sites) or specific Web applications (think YouTube or Facebook, if they don’t want employees accessing those apps for personal use and they’re not leveraging them for the business). They also can prevent access from specific locations, from specific users, or at certain times of the day.
Carriers provide class-of-service levels (typically three to five) as part of their MPLS services, and even though only 25% of companies use at least three classes of service, that group wants even more granular control. They want to set policies within each class of service, and they want to do it dynamically.
What drives this demand? A combination of factors—following company policies, reducing access to high-bandwidth Web sites to improve performance of core company applications, keeping employees focused on work, etc.
As companies extend their networks and to more and more remote sites (branch office locations grew 9.2% from 2004-2008, and although they decreased 3% in 2009, they’re poised for another growth spurt this year), centralized management—and indeed, control—becomes more crucial.
But there are some issues. Though IT staffs say they want these capabilities, there isn’t much desire to pay a premium for them. So this market has been somewhat slow to develop, and until a compelling business case emerges for companies to spend a premium for these features, it’s tough for vendors and carriers to invest R&D dollars.
Moving forward, though, we expect a slow and steady continued adoption of the policy-based tools and services available. As applications, networks, devices, corporate legal/compliance restrictions, and user demands become increasingly complex, companies will have no choice but to impose such policy-based controls. And at that point, either competitive pressures or customer willingness to pay a premium will encourage all vendors to bolster their policy-based controls.
Robin Gareiss is Executive Vice President and Senior Founding Partner for Nemertes Research, where she oversees research projects and direction, conducts strategic seminars, develops cost models, and advises leading enterprises, vendors, and carriers. She currently serves as chief financial officer, as well.
For the past 18 years, Robin Gareiss has worked closely with hundreds of senior IT executives, analyzing their use of technology and capturing best practices. Ms. Gareiss is a widely recognized expert in voice over IP, convergence, collaboration, carrier services, IP networking, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, including Interop, where she serves as chairperson for the Branch Offices track, VoiceCon, Mobile Business Expo, Supercomm, Telecom, and CeBit America. She also writes the Branch Offices Best Practices column for Network World.
Ms. Gareiss also has personal experience managing operations and developing new product offerings. Her entrepreneurial experience includes co-founding and overseeing marketing and business development for American Eco-Systems, a water-purification business in Illinois. She also served as president of Living Hope Lutheran Church, and ran several successful fundraisers for children’s cancer and other charities.
Before joining Nemertes, Ms. Gareiss shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers owned by the $359 million organization CMP Media. Prior to joining InformationWeek, Ms. Gareiss served in a variety of capacities at Data Communications magazine, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. At these organizations Ms. Gareiss also helped develop, organize, and operate Web sites, TV, and print coverage of major trade shows. She has won numerous, prestigous awards for her in-depth analyses of business-technology issues.
Ms. Gareiss also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. Ms. Gareiss has a BS in journalism and a minor in education, with honors, from the University of Illinois, Urbana-Champaign. She lives in Illinois with her husband and four daughters.
About Robin Gareiss